What is an explainer video?
Explainer videos can help you visualise complex topics and concepts using simple, engaging animation. They are prevalent amongst technical sectors such as IT, technology and healthcare, but they are widely used across all industries from startups to corporate businesses.
Animated explainer videos give your audience a concise breakdown and understanding of any given topic thanks to a clear structure, engaging graphics and narrative-driven characters. A compelling explainer video lasts between 30 seconds to two minutes, and it focuses on solving your customer’s challenges – making it a popular choice amongst customer-centric marketing experts.
Animated explainer videos can be used to complement all digital communication activities, including onboarding new customers, creating engaging sales pitches or simply demonstrating your product or service in action to encourage more sign-ups.