Animation Services

Explainer Videos

Take the guesswork out of explaining your products, services & ideas with a succinct animated video.

Explainer video for business production services

What is an explainer video?

Explainer videos can help you visualise complex topics and concepts using simple, engaging animation. They are prevalent amongst technical sectors such as IT, technology and healthcare, but they are widely used across all industries from startups to corporate businesses.

Animated explainer videos give your audience a concise breakdown and understanding of any given topic thanks to a clear structure, engaging graphics and narrative-driven characters. A compelling explainer video lasts between 30 seconds to two minutes, and it focuses on solving your customer’s challenges – making it a popular choice amongst customer-centric marketing experts.

Animated explainer videos can be used to complement all digital communication activities, including onboarding new customers, creating engaging sales pitches or simply demonstrating your product or service in action to encourage more sign-ups.


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How to make an explainer video?

If you’re looking to create a professional and unique explainer video for your business, we’d recommend you appoint a full-service animation studio to produce it.

A video explainer production is a complex process that consists of scriptwriting, storyboarding, asset creation, animation, voice-over recording and distribution. Unless you have a dedicated video team in-house, producing an explainer video on your own can be time-consuming and challenging to align with your brand values.

A full-service animation studio like Nibble Video can successfully tackle all those challenges as we have the entire creative and animation team available at your disposal – which reduces the cost of the animation project and project management issues. Hiring an animation agency will also ensure that your explainer video is unique to your business, which isn’t always the case with cheap suppliers.

Come and talk to us to find out more about our animation services or calculate your animation video ballpark quote now.

Are explainer videos effective?

Explainer videos are a popular choice amongst communication professionals for a few reasons. They reduce lead generation and acquisition costs, drive client understanding and engagement, simplify marketing messages, and better explain a complex business or service.

According to Unbounce, explainer videos can help you boost landing page conversions by up to 80%. It’s a well-known fact that people prefer to watch a video over written content, making videos an integral part of your digital strategy.

Animated explainer videos are an effective tool for both corporate and startup businesses.

Work By Nibble

Animated Video Explainer for Ieso Health

Animated explainer video services from Nibble

With only 10 seconds to capture customers’ attention and keep them on your site, text and graphics won’t do the trick. Video explainers are a perfect tool to convey more with less. Whether you’re looking to produce video content to explain a product, promote your culture and values or grab attention on social, our team will help you design and deliver an animation that is both effective and beautiful. 

Nibble Video has produced explainer videos for a wide variety of clients helping to achieve their commercial objectives. We work with technology companies, healthcare brands and startups to ensure that your customers understand your offer. We pride ourselves on providing a transparent and straightforward animation production process while constantly striving for the highest standards of creative work delivered.

We aren’t just an ordinary explainer video company. As a full-service animation production studio, we take ownership of the entire animation production process, Our team of seasoned artists and commercial experts work for the most prominent brands globally, and we translate our high-end animation and storytelling experience into delivering beautifully crafted commercial videos for businesses like yours.

Let’s discuss your explainer video requirements – no strings attached! Get in touch with our team today for a no-obligation chat.

Frequently Asked Questions

Everything You Need To Know About Explainer Videos from Nibble

  • Is Nibble an explainer video studio?
    • Yes, it is! We're a UK-based, full-service animation studio. Under one roof, we bring together artists and commercial experts, enabling you to enjoy a seamless animation production experience.
  • How much does it cost to produce an explainer video with Nibble?
    • At Nibble, we don’t believe in a one-fits-all approach. The final cost of the animation video varies and is based on several factors, such as video length or animation style used. However, for a professional animated video you'd be looking at the minimum investment of £3,000. Contact our team today to get a no-obligation project estimate!
  • How quickly can you produce an explainer video?
    • It takes around two weeks to produce an explainer video with Nibble, although it all depends individually on the project. Drop us a line today for a no-obligation chat and we'll be happy to advise!
  • What’s the animation production process looks like?
    • At Nibble, we pride ourselves on a genuinely collaborative yet straightforward approach. We begin the proceedings by conducting an initial discussion to understand your goals and how you would like to reach them. Once we have a clear idea of what you’d like to achieve with your video, our scriptwriters and designers will furnish a few ideas after detailed group discussions. When one of these ideas reaches approval with you, it will be further refined by our creative team before being passed on to our animators. Upon completion, we will deliver an explainer video that delivers your on-brand messaging, giving your viewers an interesting, engaging and, most importantly, memorable explanation. To make the process as transparent as possible, you’ll be able to follow each stage of the process via our custom Project Portal.
  • How original is your work?
    • All explainer videos coming out of the Nibble studio are 100% original and tailor-made for your business. We work with the most talented animation artists in the industry, developing custom characters and engaging stories that best fit your brand needs.
  • Animation Studio vs Freelance Artists – who should I choose?
    • While working with freelancers/in-house artists might be more cost-effective at first, it can become costly and difficult to manage as you progress. Nibble is a full-service animation studio, which means that we take the project management burden off your shoulders. By bringing together all artists required to complete the animation project (concept artists, character designers, animators, scriptwriters and voice-over artists etc.) under one roof, we can deliver a seamless and cost-efficient experience for our busy clients.
  • Why should you trust Nibble?
    • Our team consists of talented artists and seasoned commercial specialists, which is a perfect combination if you’re looking for an animation studio that would deliver a beautiful animation and help you maximise its ROI. We take pride in creating artistic, unique animated video content that tick all the commercial objectives. Don’t just take our word for it – contact us today to explore our portfolio of bespoke animations crafted for business.
  • What’s your previous experience?
    • We’ve been very fortunate to work with many companies, big and small, striving to exceed their marketing objectives with animation. Some fantastic brands we are proud to support include NHS, Samsung, Fujitsu and Babylon Health.

Our Explainer Video Production Process, Explained

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script


Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboard


The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork


Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation


Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sounds Design

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Screen Recording

Screen Recording

In order to showcase the features and functionality in your software or app demo, we’ll need to produce a high-resolution screen recording. Specialist software allows us full control over the speed and fluidity of mouse movements as well as clicks and transitions. It also offers us the ability to pan across and zoom in and out of the screen or application sections that require focus. Finally, our motion designers will apply necessary titles, annotations or callouts to ensure your recording is as slick and professional as possible.

Go To Delivery


Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.


Explainer Videos Resource Hub

Here's everything you need to know about animated explainer videos.

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Figures to Tell Your CEO

Why Do You Need Explainer Video?


Landing pages with explainer videos convert 86% better.


of customers start deciding on purchase from watching YouTube videos about the product.


of users prefer to watch an explainer video on how to fix a broken product instead of getting in touch with customer support.

Searching for an animation studio to produce your video explainer? Schedule a casual conversation with our expert today to see if we'd be a good fit.

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