What is an explainer video?
Explainer videos can help you visualise complex topics and concepts using simple, engaging animation. They are particularly popular amongst technical sectors such as IT, technology and healthcare, but they are widely used across all industries.
Animated explainer videos give the audience a concise breakdown and understanding of any given topic thanks to a clear structure, engaging graphics and narrative-driven characters. An effective explainer video lasts around two minutes, and it focuses solely on solving your customer’s challenges.
Explainer videos play an important role in business storytelling as they explain complex subjects memorably and engagingly. Animated explainer videos can be used to complement the majority of digital communication activities, including onboarding new customers, sales pitches, product/service demos, or explain your business.