What is an explainer video?
Explainer videos can help you visualise complex topics and concepts using simple, engaging animation. They are prevalent amongst technical sectors such as IT, technology and healthcare, but they are widely used across all industries.
Animated explainer videos give the audience a concise breakdown and understanding of any given topic thanks to a clear structure, engaging graphics and narrative-driven characters. A compelling explainer video lasts between 30 seconds to two minutes, and it focuses solely on solving your customer’s challenges – making it a popular choice amongst customer-centric marketing experts.
Explainer videos play an essential role in business storytelling as they explain complex subjects in a memorable and entertaining way. Animated explainer videos can be used to complement your digital communication activities, including onboarding new customers, creating engaging sales pitches or demonstrating your product or service in action.