Do you experience a hard time trying to explain your tech product?
Whenever you’re launching a new tech application or creating a ground-breaking engineering project, chances are your audience will not entirely understand your product at first glance. According to a marketing platform, CXL, users spend an average of 5.59 seconds looking at a website’s written content – which is not a lot considering how much complex information you’d like to pass on to website visitors to help them convert.
So, if your marketing campaigns bring a lot of qualified traffic but result in a low conversion rate, it could be because your audience is simply confused. And we have an easy fix for it.
Explain complex tech & SaaS product with an engaging explainer video
The average B2B sales cycle takes anywhere between 4 to 6 months. During this time, various stakeholders will evaluate your product, so you must ensure they can understand it thoroughly to make an informed decision whether to purchase (or not) from you.
An animated explainer video can help you convey your message quickly and engagingly.
By adding an animated explainer video to your product landing page, you’ll get an opportunity to give your audience an in-depth overview of your offer and highlight the benefits of using it. Animation will help you to visualise the most complex processes and abstract ideas to ensure maximum impact.
At Nibble, we work with technology and SaaS companies, app developers, and startups worldwide, producing animation videos that help them increase leads and boost profits. We help SaaS, IT, cloud and big data companies and individual app developers delivering videos that showcase and explain their products and services. We leverage app demos, video explainers and motion graphic animations to present all information in a digestible and engaging way, helping your target customers to make an informed decision.