Why is animation important in marketing?

Animation is one of the most effective tools to tell your brand story in an impactful way. Animation delivers emotions. It paints a picture. Animated videos transform even the most abstract ideas into beautiful video that engages and converts.

Animation tell stories that stick.

In 2021, the average attention span has fallen from 12 seconds to as little as eight seconds. The biggest challenge for every marketer is to catch the prospect’s attention and make the most of their time spent interacting with the brand. Animated videos successfully deliver your core message in less than ten seconds while keeping your audience engaged and entertained.

Resources

Animation in Marketing Examples

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What brands are using animation as a part of their content marketing strategy?

There’s no better tool to push our imagination boundaries than animation in the fast-paced, digital world.

There are plenty of businesses that incorporated animation as a part of their content marketing strategy – ranging from on-site explainer videos to advanced product demos and TV animated adverts.

In the UK, the most popular examples of brands that successfully leverage the power of animated content for their marketing efforts include John Lewis & Partners (Give a Little Love 2020), JustEat (Just Eat x Love Island 2021) and Lyft (Life Is Better When You Share the Ride).

We help smart marketers convey complex messages memorably

Contrary to popular belief, animation isn’t exclusively reserved for national TV commercials.

You can use animation to complement your digital marketing activities, such as paid campaigns (video explainers can boost the conversion rate up to 80%). Animated videos can also be used as a part of the social media strategy to increase engagement – in fact, ⅓ of all online activities is spent watching videos. SaaS and technology companies can successfully leverage the power of creative video to demonstrate their products and services in action, which can be especially beneficial for those working with complex technologies.

There are many ways you can utilise animated content for marketing – if you need inspiration, get in touch with our team for a no-obligation chat!

How can Nibble Animation Studios help?

At Nibble, we provide expert animation services for brands big and small. As a full-service animation studio, we take care of everything – from initial briefing to storyline creation and from brainstorming ideas actually to make them happen on screen.

Understanding, passion, artistry and love for telling great stories are the core values that underpin everything we do.

Our team of industry-leading artists leverage the latest technology to produce animated marketing videos that make an impact. Every single frame of our animations is hand-drawn to fit your brand’s unique personality and reflect the story that matters. Together we create high-quality animated videos, and we care deeply that it moves viewers in a way that is most impactful for you.

Boost your marketing with animation. Let's talk!

Explore Our Portfolio

Marketing Animated Videos by Nibble

dbramante1928

Animated product video for the world's first Climate Positive CE Accessories Brand, dbramante1928. The animation utilises a mix of motion graphics and live footage.

Liberis

Working with Challenge Marketing to create a quirky 2D chararcter based social campaign for their client Liberis

Spiral Hosting

A stylised 2D character based product explainer film for Spiral Hosting

Portfolio Partners

A stylised 2D character based brand film for Portfolio Partners

View All

Figures to Tell Your CEO

Reasons to Add Animation to Your Content Marketing Mix

59%

of executives say they would rather watch a video than read text.

68%

of prospects state that they prefer to learn about a product from a video.

70%

of consumers say that they have shared a brand’s video.

Searching for an animation studio to produce animated content? Schedule a no-obligation chat with our expert today to see if we'd be a good fit.

Get in touch →

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboards

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Next Steps

Our Clients

We Love These Guys

Here is Why They Love Us

Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

Jessica Mitchell Managing Director, Portfolio Partners
Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

Nancy Coburn Marketing & Content Manager, Disney Music
Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust

Animation for Marketing