What are the benefits of using animated videos in healthcare communications?
Patients today feel empowered as consumers of healthcare. With the constantly evolving digital landscape, it’s not harder than ever to reach your audience with traditional methods – and this is why more and more healthcare companies are now investing in healthcare marketing.
Marketing healthcare and wellbeing services can be challenging due to their complex nature. On top of that, you have to deal with multiple regulations and medical terminology, which is often confusing to regular patients.
Video is a must-have addition to healthcare and pharmaceutical communications. By adding animation to your content strategy, you’ll be able to data-heavy and difficult to understand content into an engaging, bite-sized video to maximise its impact. By leveraging animation, you’ll be able to simply break down all things that aren’t visible with a human eye and allow your audience better understand the problem and the solution you provide.
Animated videos can be used for internal and external communication purposes. In healthcare marketing, you can leverage the potential of moving images to illustrate medical processes, drug development stages or advertise the benefits of your medical product. For internal comms, an animated movie will allow you to visualise health & safety procedures and information governance processes for your staff.
Promotional & educational video services for healthcare and pharmaceutical brands
Now more than ever, people have a renewed focus on health and wellness. Patients are demanding better services to improve the quality of their lives, making competition in the healthcare industry fierce.
To help your medical product out, you must ensure that you stay innovative and relevant, which means bringing your medical content marketing strategy back to the front row. At Nibble, we support savvy healthcare professionals with producing engaging animated videos that educate your audience using the most accurate medical information and beautiful, exciting visuals.
When you launch a new app or product that requires a demonstration or explaining a complex medical subject, animation can help you convey your message. At Nibble Video, we will help you to come up with an animated story that is not only medically accurate but also resonates with your non-technical audience.
Get in touch with our friendly team today for more information about how Nibble can produce an animated explainer for your healthcare brand.