Animation for healthcare and pharmaceutical brands

Marketing healthcare and wellbeing services can be challenging due to their complex nature. On top of that, you have to deal with multiple regulations and medical terminology, which is often confusing to regular patients.

Animation is a must-have addition to the HCP communications mix. Animation can successfully turn any hard-to-read, data-heavy content into an engaging, bite-sized video, making your message easy to understand.

Animated videos can be used as a part of internal and external communications strategies. You can leverage the potential of moving images to illustrate medical processes, drug development stages or advertise the benefits of your medical product.

Educate your customers with engaging, accurate video content produced by Nibble

Now more than ever, people have a renewed focus on health and wellness. Patients are demanding better services to improve the quality of their lives, making competition in the healthcare industry fierce.

To help your medical product out, you must ensure that you stay innovative and relevant, which means bringing your medical content marketing strategy back to the front row. At Nibble, we support savvy healthcare marketing professionals with producing engaging animated content that educates your audience using the most accurate medical information and beautiful, engaging visuals.

Whenever you launch a new app that requires a demonstration or explain a complex medical subject, animation can help you engagingly convey your message.

Our animation studio has comprehensive experience creating animated videos for leading healthcare & pharmaceutical brands, including NHS, Babylon Health and Ieso Health, and we’d be delighted to work with you.

Healthcare & Pharmaceutical Animated Video Examples

NHS

An isometric 2D character based communications film for the NHS Local Care Record programme

Babylon Health

A series of stylised 2D character based explainer films for Babylon Health

Ieso Health

A stylised 2D character based explainer films for Ieso Digital Health

Diabetes UK

A stylised 2D character based internal communications film for Diabetes UK

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What's the Animation Production Process Looks Like?

Kick-Off Session
Script
Storyboards
Artwork
Animation
Sound
Voiceover
Delivery

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboard

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Frequently Asked Questions

What You Should Know About Healthcare Video Content Production by Nibble?

Is Nibble an animation studio?
- Yes, it is! We're a UK-based, full-service animation studio, and we specialise in the production of healthcare videos. Under one roof, we bring together artists and commercial experts, enabling you to enjoy a seamless animation production experience.
Do you have any experience with healthcare brands?
- We’ve been very fortunate to work with healthcare brands, big and small, striving to exceed their commuication objectives with animation. We are proud to support some fantastic healthcare brands, including NHS, Ieso Health, HCPC and Babylon Health.
How much does it cost to produce an animated video with Nibble?
- At Nibble, we don’t believe in a one-fits-all approach. The final cost of the animation video varies and is based on several factors, such as video length or animation style used. Drop us a line today and we'll be happy to advise!
How quickly can you produce an animated video?
- It takes around two weeks to produce an animated video with Nibble, although it all depends individually on the project. Drop us a line today for a no-obligation chat and we'll be happy to advise!
What's the production process looks like?
- At Nibble, we pride ourselves on a genuinely collaborative yet straightforward approach. We begin the proceedings by conducting an initial discussion to understand your goals and how you would like to reach them. Once we have a clear idea of what you’d like to achieve with your video, our scriptwriters and designers will furnish a few ideas after detailed group discussions. When one of these ideas reaches approval with you, it will be further refined by our creative team before being passed on to our animators. Upon completion, we will deliver an explainer video that delivers your on-brand messaging, giving your viewers an interesting, engaging and, most importantly, memorable explanation. To make the process as transparent as possible, you’ll be able to follow each stage of the process via our custom Project Portal.
How original is your work?
- All videos coming out of the Nibble studio are 100% original and tailor-made for your business. We work with the most talented animation artists in the industry, developing custom characters and engaging stories that best fit your brand needs.
Why should I choose Nibble?
- Our team consists of talented artists and seasoned commercial specialists, which is a perfect combination if you’re looking for an animation studio that would deliver a beautiful animation and help you maximise its ROI. We take pride in creating artistic, unique animated video content that tick all the commercial objectives. Don’t just take our word for it – contact us today to explore our portfolio of bespoke animations crafted for business.

Figures to Tell Your CEO

Why Your Healthcare & Pharmaceutical Business Needs Animated Video?

80%

of online visitors prefer watching a video over reading a piece of written content.

51%

of marketing professionals claim tha videos generate the highest ROI.

91%

of people have watched a video to understand how to use a physical product better.

Are you ready to make your own animated video? Get in touch with our team today to discuss your project.

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Our Clients

We Love These Guys

Here is Why They Love Us

Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

Jessica Mitchell Managing Director, Portfolio Partners
Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

Nancy Coburn Marketing & Content Manager, Disney Music
Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust

Healthcare Videos