Animation Services

Startup Video Services

Visualise your offer to help it understand faster with animation video.

Animation Product Demo Video Production Services

Does your startup need a video?

The short answer is – yes!

Have you ever encountered a situation when your prospect had a hard time understanding what you do so they didn’t sign up for that free demo you offer? Or perhaps you failed to engage a bunch of investors during that big pitch?

If you’ve answered ‘yes’ to any of the examples above, it means that you desperately need an explainer video for your startup! Whether is an explainer video to break down the idea behind your project or a product demo video to give your prospects an overview of what to expect, animation is a perfect tool to convey your message in an effective and engaging way.


Life behind the animation studio in Surrey
Nibble Video Animation Studio


How can you use video for startups?

Animated video is a versatile tool that could be leveraged in a number of ways:

  • Animation video can be used as a startup pitch video to secure additional investment;
  • Animated Kickstarter video can help you to bring your product to life in a creative and memorable way for crowdfunding and seed funding purposes;
  • Visual explainer videos can also help to introduce your brand to broader audiences through social media campaigns and websites.


How do you make a startup video?

There are a few routes that you could explore when it comes to creating a startup explainer video.

First, you can commission the animation production entirely to an experienced full-service animation studio.

At Nibble Video, we provide end-to-end animation services to busy startup owners, growth and marketing teams. Hiring an external creative studio to produce your explainer video is not only the most cost-effective solution (everything from scriptwriting to video optimisation is included in the final price), but it also helps a faster turnover (we work with talented animation talents in-house, which significantly reduces project delivery time). You can learn about our animation production process here.

Another idea is to work with a solo animator who could help to deliver your startup video. However, you must bear in mind that working with an individual requires time and an extra commitment from your team (as individual artists tend to specialise in one area only), meaning that the delivery time might be longer than expected – which is certainly problematic if you work towards an important deadline.


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Our Animation Production Process in 9 Steps

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script


Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboards


The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork


Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation


Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Delivery


Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Our Clients

We Love These Guys

Here is Why They Love Us

  • Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

    Jessica Mitchell Managing Director, Portfolio Partners
  • Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

    Nancy Coburn Marketing & Content Manager, Disney Music
  • Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

    Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust