Get More Downloads With Animated App Demo

We create slick and professional step-by-step videos that demonstrate your website or application in action.

Boost ROI with a professional app demo video

What if we tell you that you can explain your app in less than a minute, driving new downloads EVERY day? Yes, you can do it – and all you need is a bespoke app demo video. 

According to industry stats, 8 in 10 users have deleted an app because they didn’t know how to use it. This means one thing – your app users are no longer interested in reviewing lengthy, text-only manuals, and they’re desperately seeking an alternative. 

By harnessing the power of video, you can successfully show off your software application in a captivating format explaining complex concepts using visuals, sounds, motion capture and motion graphics. At Nibble, we create bespoke app demo videos that highlight the success metrics, provide step by step explanation and show your users the added value that your product offers them – everything you need to drive downloads and maximise your customers’ retention rate. 

Figures to Tell Your CEO

Why Do You Need App Demo Video?

80%

of users claim that they’ve deleted an app because they didn’t know how to use it.

95%

Viewers retain 95% of a message when they see it in the video.

79%

of consumers say that a video convinced them to buy software or an app.

Searching for an animation studio to produce your app demo video? Schedule a casual chat with our expert today to see if we'd be a good fit.

Our Production Process in 9 Steps

Creative Kick-Off Session

The kick-off is a chance to gather all the creative brains within the project team together before production begins. We believe in having as much face-to-face time as possible, whether that’s at our studio, your office, or even via videoconference. As well as creative discussions around how the story or style treatment will best engage with the audience, we’ll also discuss practical topics like what the key deliverables will be, what the main call to action is and what project success will look like.

Go To Script

Scriptwriting

Once we fully understand your message, we’ll start to draft a script. This might mean starting from scratch, or honing and developing a script you already have. The voiceover script is accompanied by a written shot-by-shot description of what the viewer will see on screen and this helps to provide a mental picture of the action before we start producing the storyboards. This ‘shooting script’ might also include reference images or animated gifs which help to explain the action.

Go To Storyboard

Storyboards

The storyboards are a grid of deliberately rough sketched individual artwork panels (or images). They show all of the shots in your video, and the order in which they’ll appear. Each panel is accompanied by the voiceover that will feature during that shot, as well as notes which explain the action. In some cases, we might also produce an animatic. An animatic is a video version of the storyboards and might include an animation test, a dummy voiceover as well as sample sound design and music.

Go To Artwork

Artwork

Once the storyboards have been approved, we’ll create all of the artwork layouts. We’ll typically start with proof of concept art which we call a ‘style frame’ and/or character designs. This ensures you can be involved in developing the final design style. Alongside the storyboards, the style frame will give you a really good sense for what the final film will look like. Once the artwork is approved, we’ll get to work producing all the layouts. These are essentially a polished version of the storyboards in the final design style.

Go To Animation

Animation

Once you’re happy with the artwork layouts, we get to the most exciting part of the process. For 2D vector ‘cutout’ animation, our artist will rig the characters bodies, giving them an adjustable bone structure which allows them to pose the character like a puppet. Alternatively, the artist may animate tradigitally – imagine old-school Disney frame-by-frame animation, but in a computer. Cutout animation is a more cost-effective approach whilst traditional animation offers greater fluidity of animation.

Go To Sound Design

Sound Design

Although we have access to some award-winning composers, in the majority of cases we’ll source and present customised stock music track options. We aren’t restricted to using royalty-free music and our fixed fee music costs are inclusive of all necessary usage licences. The Producer will provide a series of music alternatives which are based on your preferences and, once you’re happy, we’ll combine this with the voiceover to form a soundtrack that sounds as amazing as your video looks.

Go To Voiceover

Studio VO Recording

All of our voiceover is studio recorded by professional voice artists and actors and the fixed price quoted is inclusive of the studio, Producer, and Sound Engineer costs, as well as the artists’ record and usage fee. You can even conference into the recording session to help direct the voice artist. Once recorded, the Sound Engineer will clean up the voiceover and a Sound Designer from Nibble will edit the audio. This voiceover is combined with the music to form the soundtrack that the animation is timed to.

Go To Screen Recording

Screen Recording

In order to showcase the features and functionality in your software or app demo, we’ll need to produce a high-resolution screen recording. Specialist software allows us full control over the speed and fluidity of mouse movements as well as clicks and transitions. It also offers us the ability to pan across and zoom in and out of the screen or application sections that require focus. Finally, our motion designers will apply necessary titles, annotations or callouts to ensure your recording is as slick and professional as possible.

Go To Interactivity

Interactivity

Once the video is complete, we use specialist software to implement the interactive video features. As well as standard in-video hyperlinking, other popular interactive features include hotspots (automatically tracking an object allowing viewers to interact with it at any point) and branching (where the viewer is given various options which allow them to interact with and guide their own tailored narrative). We also give you access to in-depth video analytics which will allow you to measure video performance.

Go To Delivery

Delivery

Once approved it’s time to deliver your video. The final files are sent digitally and encrypted with password protection for security. Your video can be supplied in any standard or high definition format, and in any standard file format you need (i.e. .WMV/.AVI, MPEG, H264 or .MOV). If it’s helpful, Nibble’s video experts are also on hand to support you in promoting your video – devising video marketing strategies that will ensure your video is seen by as many of the right type of viewer as possible.

Our Clients

We Love These Guys

Here is Why They Love Us

  • Doing this project with Nibble has been a dream come true for me. You have done a tremendous job and really applied your enormous talent very effectively. Producing a cartoon is something I wanted to do for years but it wouldn't have been so much fun if I had worked with anyone else.

    Jessica Mitchell Managing Director, Portfolio Partners
  • Working with Nibble has been amazing. They’re such a creative team and always come back to us with great ideas even on tight timelines. We were really impressed with the video they made for us & look forward to working together again!

    Nancy Coburn Marketing & Content Manager, Disney Music
  • Following the first training session I delivered using the video, I was told "that’s the most engaged I have ever been". As a result of our experience with Nibble Video, I would whole heartedly recommend them.

    Yinka Williams Director of IG, Guy's & St. Thomas NHS Foundation Trust
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