Why animated video adverts work?
Compelling, memorable advertising is the ultimate goal of every business. A unique advert that manages to strike a chord with the target audience or viewers is an invaluable marketing tool and asset, regardless of the nature of your business. Think about John Lewis & Partners – will their sales skyrocket every year if it wasn’t for their heartfelt Christmas advertising?
Animated video adverts work because of their ability to tell stories and create magic. Those commercials can ultimately deliver a hard-hitting message using the softest medium possible, which is a key to creating an effective, customer-centric campaign.