The Ultimate List: What Are The Highest Earning TikTok Songs?

In the light of a recent hiring freeze within the creative and entertainment industries, TikTok looks like an ideal place for emerging artists to start their music career.

While you’d normally explore curated playlists on Spotify or browse YouTube to discover new music, it seems like TikTok has added a whole new lane to the music industry. This Chinese-owned video platform took the music industry by storm, landing many niche artists on the charts and changing their lives.

As artists grow in popularity on social media, so do their royalties from online music streaming platforms. According to Musically, music streaming in the UK brings in more than £1 billion in revenue with 114 billion music streams in the last year. With artists being paid as little as 13% of the income generated, the UK government is now looking into the economics of music streaming to establish whether artists are benefiting fairly from their popularity.

At Nibble, we’ve analyzed the search data and crunched the numbers to bring you the most popular tunes that went viral on TikTok in 2020 and estimated figures they could be making from streaming royalties themselves.

The most popular songs on TikTok in 2020

TikTok has recently released its official data about the UK’s top creators, tracks and videos that went viral on TikTok in 2020.

With the platform gaining its momentum as the major music discovery source during a global pandemic, many creators have been heavily relying on their social media presence to grow their career.

Taking into account the number of streams, we’ve calculated whether claiming virality on TikTok pays off in the actual profits:

 

Song Release Date Est. Profit Per Year
Jawsh 685 – ‘Laxed (SIREN BEAT)’ 2020 £1,721,481
Cardi B – ‘Wap’ 2020 £1,423,573
StaySolidRocky- ‘Party Girl’ 2020 £1,105,124
Doja Cat – ‘Say So’ 2019 £994,637
Megan Thee Stallion – ‘Savage Remix’ 2020 £768,548
BENEE – ‘Supalonely’ 2019 £705,347
JACKBOYS, Travis Scott – ‘OUT WEST’ 2019 £421,621
K Camp – ‘Lottery’ 2020 £383,049
Monte Booker -‘Kolors’ 2016 £41,023
Kesha – ‘Cannibal’ 2010 £25,215

 

Although being a pretty decent playlist, there are TikTok songs that perform better commercially – see a full list below.


#1 Powfu – ‘Death Bed (Coffee For Your Head)’ – 2020 – £2,314,460

Powfu, a young Canadian rapper, describes his music as alternative punk lo-fi hip-hop. His most popular song, ‘Death Bed’, has been used on TikTok over 5.8M times, making the tune a huge commercial success.

According to ABC News Radio, the song was inspired by Nicholas Spark’s films including ‘Dear John’ and ‘The Notebook’.

What are the highest-earning TikTok songs?

 

* Figures based on the number of song streams and the potential of earning up to 0.0029p per Spotify stream and 0.00052p per YouTube stream.

Artist Song Release Date Est. Profit Per Year
Roddy Ricch The Box 2019 £1,605,531
Jason Derulo & Jawsh 685 Savage Love 2020 £1,603,710
SAINt JHN Roses 2019 £1,515,766
Cardi B WAP 2020 £1,423,573
Harry Styles Watermelon Sugar 2019 £1,241,942
Doja Cat Boss B*tch 2020 £1,055,556
Blackbear Hot Girl Bummer 2019 £961,161
Pop Smoke What You Know Bout Love 2020 £837,456
Megan Thee Stallion Savage 2020 £722,812
BENEE ft. Gus Dapperton Supalonely 2019 £705,347
Curtis Waters Stunnin’ 2020 £430,726
Conkarah ft. Shaggy Banana 2020 £352,694
Sam Fischer This City 2019 £335,248
Katy Perry Daisies 2020 £315,302
Saweetie Tap In 2020 £267,662
Natalie Taylor Surrende 2019 £249,013
Salem Ilese Mad at Disney 2020 £244,997
Justin Bieber & Benny Blanco Lonely 2020 £222,941
Rod Wave Rags2Riches 2020 £191,002
Vedo You Got It 2020 £184,868
Puri x Jhorrmountain x Adje Coño 2017 £162,538
The Black Eyed Peas Where Is The Love? 2009 £155,091
Claire Rosinkranz Backyard Boy 2020 £154,986
Bea Miller Feel Something 2019 £153,259
Meghan Trainor Better When I’m Dancin’ 2015 £121,734
Royal & the Serpent Overwhelmed 2020 £110,287
JVKE Upside Down 2020 £90,754
Saweetie & Galxara Sway With Me 2020 £82,974
Redfoo New Thang 2016 £81,970
bbno$, Yung Bae & Billy Marchiafava Bad Boy 2019 £65,157
La Roux Bulletproof 2009 £43,558
Kid Francescoli Moon (And It Went Like) 2017 £42,351
SALES Renee 2013 £20,029
Aly & AJ Potential Breakup Song 2007 £15,000
Hannah Montana Nobody’s Perfect 2007 £10,971
Millie B M to the B 2016 £9,369
Disco Lines Love Story 2020 £7,106
Movin Sunrise 2020 £3,768
Vengaboys Up & Down 2009 £2,978
Capone Oh No 2016 £1,838
El Chombo Chacarron 2006 £1,604
Gillette Short, Short Man 1994 £1,446

TikTok stats every musician needs to know

YPulse’s recent music listening report found that social media is now the number one way that young people discover new music, and the majority of Gen Z and Millennials agree with the statement “Most of the new music I hear these days is on social media.”

One of the social media platforms that definitely had a huge impact on the world of music was TikTok. This Chinese video-sharing platform is set to reach 10 million users in the UK by 2021.

 

Search trends for TikTok

 

As the Coronavirus pandemic drove the world indoors, TikTok’s success soared. The app was downloaded more than 315 million times between the Apple App Store and Google Play over the course of January to March 2020. [source: Whats The Host]

In terms of engagement – well, TikTok’s algorithm is pretty addictive. The average daily Twitter’er might use the app somewhere around 15 times per day, but TikTok’s daily activation count was over double that: 38 – 55 times per day! 

But why is TikTok different from any other social platform?

First and foremost – TikTok is built for music.

With TikTok, it’s dead easy to add a track to your video (their music library is pretty generous). You might already recognise several songs that have literally blown up on TikTok thanks to being a part of a trend, which is a flagship feature of the platform.

With so many – often unknown – songs dominating popular trends, artists around the world have been given an opportunity to gain popularity from the comfort of their own home. 

@jasonderuloMeet Mama & Pop Derulo♬ Savage Love (Laxed – Siren Beat) – Jawsh 685 & Jason Derulo

At Nibble, we specialise in producing animated videos for the musing and entertainment sector. If you are an emerging artist yourself, why not give us a shout?

What are your favourite viral TikTok songs? Let us know at social@nibblevideo.com!