How many brands do you think you interact with on a daily basis? From the time you wake up to the time you go to sleep, it’s estimated that nearly half of adult’s day is consumed by content and branding– that's anywhere from 4,000 to 10,000 ads each day! Yes, you read that right – almost 10,000 different brands are fighting for your dream customer's attention every single day. So how do you stand out?
Historically, creativity has been the driving force behind marketing. But in today’s world of digital channels, big data, marketing technology and artificial intelligence, it sometimes feels like creativity takes a back seat.
While your competitors may be mastering data analytics, customer experience or product design, all their efforts might go to waste if this activity doesn't convert. Nowadays, customers are becoming mindful of how much tech they consume – they use ad blockers, restrict web cookies and monitor how their data is used. They refuse to be a target of technology that influences their purchase behaviour. But as much as they are able to control technology, creative marketers are using innovative campaigns to connect to these consumers – that's why you should learn how to drive those campaigns.
In our guide, we bring together top creative marketing ideas from marketers and businesses worldwide that will skyrocket your business growth and get your customers talking. We'll present you with the illustrated art & science of creating successful creative campaigns and their impact on your commercial goals.
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Practical Ideas for Quick Implementation
We've partnered with top creative marketers to get their tips on how you can create and implement a creative marketing campaign within weeks! Packed with practical advice and successful case studies from global brands, this guide is a must-have for every innovative marketer.
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